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NPS: What is a Net Promoter Score and Why Should You Care?

Hootsuite

Reichheld spent about two years researching survey questions that would link customer behaviour, such as referring and purchasing products, with business growth. Regardless of how you score, conducting regular NPS surveys should reveal the precise interactions that create your promoters and your detractors. Source: MailChimp.

Survey 105
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84% of Women Read Peer Reviews Before Making a Purchase?

The Realtime Report

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. While Gen X and Y rely primarily on traditional product reviews to make shopping decisions, Gen Z relies primarily on product reviews generated via social media to inform their purchase decisions.

Review 70
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How To Save Time and Avoid Issues With Facebook Auto Reply

Hootsuite

Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. They also ensure that nothing slips through the cracks and that your team is in the loop with every social interaction. This is where automated messages can help. What is Facebook auto reply?

Issues 87
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Get Social Media Right: Five Things you Just Can’t Miss

ProBlogger

There’s no doubt social media is important for businesses to engage with potential and existing customers. Social media is best used for engagement. Social media is best used for engagement. Social media allows you to sell (without actually pushing). It’s marketing 101.