NPS: What is a Net Promoter Score and Why Should You Care?
Hootsuite
SEPTEMBER 21, 2021
Reichheld spent about two years researching survey questions that would link customer behaviour, such as referring and purchasing products, with business growth. Regardless of how you score, conducting regular NPS surveys should reveal the precise interactions that create your promoters and your detractors. Source: MailChimp.
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