Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Data 222

Data Sample Samples Survey 222

Convince & Convert

FEBRUARY 27, 2014

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. » Social Media Research' Read the whole entry. »

Research 156

Research Sample Samples Analytics 156

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Brand awareness is the key to unlocking more purchases on social. movies, songs, etc.)

Buy 142

Buy Brands Survey Apparel 142

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this.

Analytics 112

Analytics Sentiment Analysis Patterns 112

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Pixlee

MARCH 17, 2021

Made popular by YouTube, unboxing videos can now be seen on almost all social media platforms. This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Add free samples or gifts to tease new products or promote a sale.

Video 98

Video UGC Sample Samples 98

Sherrilynne Starkie

MARCH 12, 2012

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Related posts: The rise of social commerce.

Facebook 337

Facebook Survey Social Networking Sample 337

Atom Thought

MARCH 16, 2009

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

The Realtime Report

JUNE 6, 2014

SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks. Here are some highlights from the study: Millennials embrace social media platforms: 5 out of 6 millennials claim they connect with companies through social media networks.

Social Networking 181

Social Networking Tumblr Brands Content 181

Sprout Social

FEBRUARY 17, 2022

Social media. Improving user experiences using customer feedback from surveys. Gather feedback from subscribers via surveys. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Social media buttons. Text messaging.

Template 130

Template Templates Marketing Sample 130

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation.

Engagement 226

Engagement Sample Samples Upcoming 226

Webbiquity SMM

MAY 10, 2016

Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” ” — Social Media Examiner. ” — Social Media Examiner.

Tools 100

Tools Sample Samples Facebook 100

Harp Interactive

OCTOBER 6, 2010

Give away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. gather survey data (e.g. survey before entering the sweeps). gather survey data (e.g. survey before entering the sweeps). Think Groupon for your Page). Product Giveaways.

Types 317

Types Facebook Notification Survey 317

Proactive Report

OCTOBER 28, 2012

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect.

Social Media 74

Social Media Strategy Survey Guidelines 74

The Realtime Report

MARCH 8, 2017

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. While Gen X and Y rely primarily on traditional product reviews to make shopping decisions, Gen Z relies primarily on product reviews generated via social media to inform their purchase decisions.

Review 70

Review Instant Messaging Survey Sample 70

Sprout Social

APRIL 13, 2017

You can’t pay student loan bills with free samples. The pros are that you can almost always expect an increase in traffic and social media interaction, purely due to the social media following that these influencers have,” says The Rugby Store’s Max Robinson. originally appeared on Sprout Social.

Influencer 98

Influencer Social Media Collaboration Nielsen 98

Convince & Convert

APRIL 2, 2014

Respondents were first surveyed to determine their awareness of, affinity towards, and intent to purchase a number of different types of product. Social Media Research z(Deprecated) Social Media Research' They were then exposed to various types of content, and the measures repeated.

Nielsen 160

Nielsen Content Sample Samples 160

The Realtime Report

AUGUST 29, 2012

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Further, only 8% could attribute ROI for all their investments in social media. The survey sample was primarily UK companies, with some representation from other territories. social channels. publishing.

Social Media 81

Social Media ROI Survey Metrics 81

Convince & Convert

JULY 16, 2013

This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 I’ve been been a true believer in social media user since my first discussion on AOL in 1990. 71 percent — a pale shadow of the conversion rates for email and search.

Data 146

Data How To ROI Survey 146

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Sentiment 96

Sentiment Metrics Hashtag Review 96

Adam Sherk

JANUARY 23, 2013

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. Publisher Survey: Reddit Traffic Way Up, Digg Way Down. Survey: Pinterest a Great Source of Links for Publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Waxing UnLyrical

MAY 17, 2011

Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance.

Klout 195

Klout comScore Nielsen Sample 195

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. 2015 State of Sponsored Social Report.

Sample 60

Sample Samples Study Survey 60

Direct Marketing Observations

MARCH 16, 2015

I’ll tell you what happened and it’s really pretty simple; and most of you will slough it off as yet another social media justification post, but it’s true. What happened is social media happened. Social gave the customer a voice they never had. They didn’t really ask.

Compete 100

Compete Sample Samples Focus Group 100

Techipedia: Tamar Weinberg

JANUARY 31, 2011

Any recent surveys and findings that I come across will be shared with short summaries of the key findings of these articles. If you want know about tools and reviews of the newest social networks, it’s all there. Want a sampling of the email you’ll get? Like this post?

Sample 173

Sample Samples Marketing Newsletter 173

Waxing UnLyrical

MARCH 22, 2011

Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified. This is due to biased or too small samples,&# he said. So far so good, right?

Research 172

Research Focus Group Survey Statistics 172

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 92

Video Film Content How To 92

Buffer Social

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. Social media news item #1. Social media news item #2. You’re right.

News 63

News Facebook Hubspot Survey 63

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 60

Loyalty Twitter Brands Sample 60

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Proactive Report

DECEMBER 18, 2009

Social Media Tools For 2010. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. RSS feeds are the blood vessels of the social web. Take a look at a sample dashboard here. A Social Media Newsroom. Check out Veeple.

Social Media 69

Social Media Filtrbox Tools SM2 69

Webbiquity SMM

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185

B2B Trends Marketing Technorati 185

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? Using a sampling of 15 16 news sites, I captured the total number of fans on their Facebook Pages as of today. in the sidebars and subpages. in the sidebars and subpages.

Sites 238

Sites News Engagement Facebook 238

Jeff Esposito

MAY 2, 2011

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. The US saw a 63% increase in corporate blogs.

Social Media 41

Social Media Sample Samples Survey 41