84% of Women Read Peer Reviews Before Making a Purchase?
The Realtime Report
MARCH 8, 2017
Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. Influenster, a product discovery and reviews platform, surveyed 11,266 women consumers in the US to find out how they shop and how they use product reviews to make their purchase decisions.
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