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84% of Women Read Peer Reviews Before Making a Purchase?

The Realtime Report

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. Influenster, a product discovery and reviews platform, surveyed 11,266 women consumers in the US to find out how they shop and how they use product reviews to make their purchase decisions.

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How To Save Time and Avoid Issues With Facebook Auto Reply

Hootsuite

If you want to create auto-replies and manage messages (not to mention mentions, engagements, and emoji reactions) across *all* social platforms, all in one place, use a third-party tool like Hootsuite Inbox. On top of that, 66% say they’re more likely to do business with or purchase from a company they can contact via messaging.

Issues 89
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Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

Surveys find that the average knowledge worker spends 30 per cent or more of their time searching for information and knowledge,? m also a fan of instant messaging in knowledge work and project settings.? Request sample copy. The knowledge-based organisation is no more effective than the sum of its knowledge workers?

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NPS: What is a Net Promoter Score and Why Should You Care?

Hootsuite

Reichheld spent about two years researching survey questions that would link customer behaviour, such as referring and purchasing products, with business growth. Regardless of how you score, conducting regular NPS surveys should reveal the precise interactions that create your promoters and your detractors. Source: MailChimp.

Survey 108
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Dataset and Sampling Methods. Dataset and Sampling Methods. The breadth of this definition of a collaboratory complicated the choice of a sampling technique. There did not seem to be any way to create a truly representative sample, because the true boundaries of the population to be sampled were unknown.

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Text Messages Sent by Cellphone Finally Catch On in U.S. - WSJ.com

Buzz Marketing for Technology

• See a sample reprint in PDF format. CODE=INDUSTRY SYMBOL=DTE --> Text Messages Sent by Cellphone. While some are getting hand-held email devices such as BlackBerrys, many dont want to pay the added monthly charge or to carry around an additional device, so they have opted to try out text messaging by cellphone.

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Get Social Media Right: Five Things you Just Can’t Miss

ProBlogger

At least 72% of people surveyed by HootSuite state that they are likely to buy from a company they first interacted on Twitter, for instance. The mean half-life of a link via ‘direct’ sources such as email or instant messaging clients is 3.4 Social media allows you to sell (without actually pushing).