article thumbnail

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Promotions.

Hashtag 40
article thumbnail

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts.

Twitter 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Secret’ Social Media Manager Skills Needed for Success

agora pulse

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

article thumbnail

How to Use IGTV: The Complete Guide for Marketers

Hootsuite

Hosting an event like a convention or a seminar? Use relevant hashtags in your description. In the meantime, ensure your videos are also seen by non-followers by including relevant hashtags in your description. The post How to Use IGTV: The Complete Guide for Marketers appeared first on Hootsuite Social Media Management.

How To 145
article thumbnail

How to Get the Most Out of Virtual Events You Attend

agora pulse

And as expos, seminars, and networking events go digital, you need to brush up on your virtual attendance skills and etiquette. Create templates to tweet on the day–these include event hashtags and speaker handles. Familiarize yourself with the event, social media posts, imagery, and fan base. Maximize your exposure.

Eventful 153
article thumbnail

How to Start a Social Media Marketing Agency: Step by Step

agora pulse

In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools. How to Manage Your Workday. How to Delight Clients at Your Social Media Marketing Agency. Find New Clients for Your Social Media Marketing Agency.

article thumbnail

How to Promote Banned Products on Social Media

agora pulse

If you’re a social media manager pacing the room wondering how you can promote a banned product, here’s what you can and cannot do. You can go live from your office and do a meet and greet session with key employees, or go live for an event or seminar. Jump on hashtags like #NoSmokingDay #QuitSmoking and #SmokeFree.