Convince & Convert

JANUARY 26, 2011

We made purchasing decisions based on traditional advertising (not known for its info-centrism), packaging, price, and word of mouth. But now, thanks to the advent of the Web, and then social media, everyone is an informed consumer. Social media will travel the same path.

Press Release 143

Press Release Foursquare Social Media Travel 143

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&#

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MARCH 28, 2012

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Leveraging the “On Hold” Experience.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Leveraging the “On Hold” Experience.

CSR 126

CSR Airlines Loyalty Hashtag 126

Akamai Marketing

NOVEMBER 22, 2011

” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. I think its headed into the social CRM space, which we desperately need in the smaller-than-enterprise world. There was a long list of “Meh.”

Tools 149

Tools Social CRM Comparison HootSuite 149

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. RT @jaybaer Will you join me for Social Media Success Summit?

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. That’s the Opportunity Economy at work.

Social Media 128

Social Media Foursquare Consultant Airlines 128