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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

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Why it’s time to break up with your biannual brand survey

Sprout Social

Some even made memes. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. That only scratches the surface of the wealth of brand perception information available on social media. Brand Health Social Listening Topics. I feel you @SlackHQ.

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How to assess which cultural moments are right for your brand to act on

Sprout Social

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Understanding your brand’s role in these high-value occasions can make or break your social media presence. If you want quick, comprehensive results, try social listening.

Brands 115
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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Top Reads on Social Media and Creator Economy 1.

News 72
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How to Use Twitter for Business

Later

A comprehensive social media strategy is a major key to success on any platform, and Twitter is no different. They frequently use emojis, hashtags, and exclamation points to deliver newsworthy Tweets while maintaining a friendly voice. Twitter’s Explore page gives you a list of trending topics and hashtags in your region.

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