Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Boolean search logic can help you find meaningful trends and patterns you might miss by monitoring keywords and hashtags alone.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

MAY 16, 2023

Hootsuite has you covered. From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Try Hootsuite’s Inbox today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. Welcome to dark social. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Fortunately, you can set up Hootsuite streams to monitor social channels for all mentions of your brand, even when you’re not tagged. On Twitter, you can use hashtags or keywords.

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

OCTOBER 1, 2019

Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Consider creating a branded hashtag.

Instagram 111

Instagram Geotagging How To Tourism 111

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more. It's there for the taking. How to measure results of your own posts to Twitter, Facebook, Instagram, LinkedIn and more.

Campaign 60

Campaign Social Media Content How To 60