Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. People won’t use them, and therefore they won’t be used enough to make your content findable. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content. Meaty, comprehensive guides are fantastic lead generation tools.

Content 124

Content Brands Findability Marketing 124

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). Social media makes your business more findable and more shareable.

Findability 106

Findability Social Media Case Study ROI 106

Convince & Convert

AUGUST 4, 2011

Web pages, white papers, and PDFs that live on our own dot com address. Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir. Your Content Should Be Centralized and Decentralized.

Content 150

Content Findability Marketing URL 150

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere?

B2B 123

B2B SEO Travel Hubspot 123

Webbiquity SMM

DECEMBER 13, 2011

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

Findability 197

Findability Directory Social Bookmarking B2B 197

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. Content isn’t king, optimized content is king.

Social Media 139

Social Media Strategy Consultant Social CRM 139