Social Media ROI: Mythic or Measurable? Six Experts Weigh In
Webbiquity SMM
FEBRUARY 4, 2014
You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. ” Brands are instead focusing on reach, engagement and sentiment metrics. Six experts continue the argument below, three on each side of the issue. What do you think?
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