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How to Build a Social Media Growth Strategy That Works [2024]

Hootsuite

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

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How To Add Music to Instagram Posts in 4 Simple Steps

Hootsuite

Whether you want to share your favorite songs, augment your memes, or create a specific vibe for your photo, adding music will make your Instagram feed posts that much better. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Then it’s ready to post!

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How to Create Beautiful Instagram Carousel Posts (Free Templates)

Hootsuite

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x Have you ever thought about how color can change the way you react to a product launch, social media campaign, or landing page?

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15 Simple Ways to Increase Instagram Engagement

Hootsuite

Want to know how to measure engagement for other social media platforms? We show you how to measure social engagement for Facebook, Twitter, Snapchat here. Hootsuite Analytics. That means new posts are more likely to show in your followers’ feeds. It’s called social media for a reason. Union Metrics.

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10 Unique Ways to Use Instagram Guides for Marketing

Hootsuite

In fact, if you want to stay on top of Instagram marketing tips and updates, Hootsuite already has a guide for that. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Choose a post from your feed or a saved post published by other public accounts.

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10 Instagram Best Practices You Should Be Following in 2020

Hootsuite

When you upload a new IGTV video , the first 15 seconds will be visible on your feed. For longer videos, you can post a 60-second preview in your feed along with an invite to watch the entire video. Expand your reach with hashtags and geotags . Save time managing your Instagram presence using Hootsuite. Try it free today.

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

In case you missed it: in April 2019, Instagram started experimenting with not showing the number of likes a post has received (AKA ‘like counts’) in the feeds of Canadian users. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience.

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