Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. Flash Mobs Go Social in India.

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Flash Mob Smart Phone iPhone Hashtag 218

Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Twist Image

NOVEMBER 2, 2011

It's a great team, and everyone who works in a company knows that you're only as strong as the team that you surround yourself with. The Twist Image team spent over six weeks in training for a very special Flash Mob that took place on Halloween in Montreal. Team effort. I kid you not). and proud too).

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Flash Mob Travel Team Training 86

Waxing UnLyrical

NOVEMBER 7, 2011

That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. I know Ari and her team will appreciate it. And on Nov. 9, they’re all going to try to get their supporters to donate at least $10 to them (and get others to donate to them) via their individual Razoo pages.

Flash Mob 200

Flash Mob Library Exercises Communities 200

The Way of the Web

AUGUST 10, 2011

It’s been a strange couple of weeks, both personally and given the events occurring across the country. Having seen and attempted to analyse social media in the context of events abroad, it’s been strange looking at something so close to home, affecting friends and former colleagues.

Flash Mob 32

Flash Mob Eventful Social Networking News 32