Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience.

Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi.

The Beast About Strike

Twist Image

It's a great team, and everyone who works in a company knows that you're only as strong as the team that you surround yourself with. The Twist Image team spent over six weeks in training for a very special Flash Mob that took place on Halloween in Montreal.

It’s a Book: How Give to the Max Day Could Help Kids Read

Waxing UnLyrical

That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. I know Ari and her team will appreciate it. I love how, when used well, social media can build powerful communities to effect real change and real results.

We live in strange times…

The Way of the Web

I’ve seen the media mis-label social networks and flash mobs, and at the same time as they look at communication tools as a cause, they’re using them to share their own content from reporters on the ground and news teams back at the studio. It’s been a strange couple of weeks, both personally and given the events occurring across the country.