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Link Building Tactics for Publishers

Adam Sherk

As I covered in SEO Guidelines for Sponsored Content and Partner Links , there are SEO implications to be aware of. Since Outbrain links are paid links, its modules comply with search engine guidelines and do not pass SEO value (a good thing as this protects the participating publishers). Smart syndication. Shine or MSN Living.

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Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

Embedding photos will be a good way for publishers to draw attention on the SERPs and increase clickthrough rates. Once the markup is added the enhanced results should appear in Yahoo after the content has been crawled again. Not sure what SearchMonkey is? There’s some background information on the Yahoo Developer Network: SearchMonkey.

Yahoo 101
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Rich Snippets: Increase Google Visibility for Reviews through.

Adam Sherk

You can follow Google’s guidelines for marking up structured data to learn how to do it, including the specific properties for reviews. Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines Does Google News Sitemaps New Format Help Publishers? Initially Google is supporting data on reviews and people.

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Video: Pixar’s approach to storytelling (embedded above). Resource: Ubuntu’s brand guidelines. At Buffer, this includes press outreach, inbound PR, syndication, and communications. Blog post: 11 Storytelling Formulas to Supercharge Your Marketing by Buffer. Content series: Pixar in a Box from Khan Academy.

Marketing 108
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Link Building Secrets – Post Panda and Penguin

Kikolani

It’s also a great idea to create the awards as embedded images.) Twitter Cards give your Tweets a awesome new look and will very likely increase your content syndication, thus leveraging more traffic to your website and maximizing your link building opportunities from Twitter’s Social Media platform.

URL 144
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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Develop a content marketing strategy that allocates resources for SEO, network development, content promotion off the blog, commenting on other blogs, quickly responding to comments made on the blog, automatic distribution and syndication, repurposing of content and encouraging social popularity.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An embed is a social post or other digital content displayed within another piece of content using digital embedding tools. Properly embedded content retains the original content of the post, as well as links to the original post and the creator’s profile. Retargeting starts with a small tracking tag embedded in your website’s code.

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