Is Your ROAS Legit?
Jon Loomer
FEBRUARY 11, 2024
We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and they should be. But they should be skeptical of that number, and so should you. There’s a lot of “stuff” potentially holding up that number. First, the reported ROAS is reliant on accurate values provided for your conversion events.
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