Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.

Eventful 156

Eventful Social Media Conference Hashtag 156

Social Media Today

APRIL 10, 2018

The Cambridge Analytica scandal has highlighted a problem at the very heart of marketing: we stopped treating customers as humans and instead regarded them as statistics.

Statistics 154

Statistics Marketing 154

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.

Eventful 109

Eventful Social Media Conference Hashtag 109

Social Media Today

APRIL 10, 2018

Instagram is reportedly testing a new 'Nametags' feature to more easily connect users to a chosen Instagram presence.

Instagram 166

Instagram Report Features 166

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Social Media

Oktopost

APRIL 10, 2018

With over 2.77 billion social network users around the globe, you’d think that every B2B marketer has adopted social media by now. Yet, some companies, particularly in the finance industry, have been lagging behind, mostly due to regulatory concerns. In fact, only 42% of surveyed CFO’s said their finance team is knowledgeable about social media […].

Company 95

Company Social Media B2B Survey 95

Laurel Papworth

APRIL 10, 2018

Why does Facebook have patents to listen (eavesdrop) through the microphone for ambient sound if they are only using it for uploading your video? My live feed of the Congress hearings cut out right near the end, but did anyone ask these questions? Mr Zuckerberg Facebook submitted a patent 7 years ago to listen to background noise (ambient waveforms) for the purposes of delivering content.

Questions 74

Questions GPS Facebook Analysis 74