10 Examples of Brands Hopping on Social Media Trends (That Worked)
Social Media Strategies Summit
OCTOBER 13, 2023
Remember when Cinnabon posted that insane tribute to Carrie Fisher ? Or when Burger King UK tweeted, “ Women belong in the kitchen ”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends.
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