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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government. For example, although Vacchi Hill’s agency doesn’t deal with tourism, following tourism agencies online provides a great source of inspiration.

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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. Let’s talk.

Travel 94
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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. But what is community-driven marketing and how can brands use it successfully?

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The Social Hub Guide for Brands

Pixlee

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. Why you Need a Social Hub .

Brands 77
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy curates this content from various social media platforms and displays it on its website.

UGC 59
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Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

agora pulse

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. So why should your marketing calendar remain unchanged? If you use content curation tools like Quuu or apps like IFTTT , check or pause them. Pause automated content. In Conclusion.

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How to Strike Gold with Visual Content Ideas – 3 Awesome Tools

Socially Sorted

If you are lost for inspiration then these 3 Tools will have you creating (and curating) so much content you will be scheduled ahead for months. They are perfect for both creation of visuals and curation of content to share. And it’s an absolutely must-have tool if you are in an industry like tourism. 1 PromoRepublic.

Tools 40