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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. To do this various functionality was incorporated that allowed users to unlock secret content from posters and wake board rider cards (think baseball cards for wake boarders!)

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Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

Wikipedia has been a great poster child for mass collaboration and wiki technology. Tags: codesign , collaboration , crowdsourcing , development , wikis. To get people involved beyond your core group of volunteers, you need to get eyeballs. Post to relevant forums, blogs and mailing lists about what you are doing. 9 comments.

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30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

If you ever want to really annoy a marketer, tell them that content is low cost marketing. Content marketing can take hours and some serious elbow grease, which is why we’ve curated a list of 30 brilliant ways for you to make a maximum impact in the least amount of time possible. Welcome Guest Posters. Answer Questions.

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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

Crowdsource white papers and presentations! The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# That wiki is going to reflect the culture of your organization, not change it. Enterprise 2.0 holds a lot of promise: Increase collaboration! Cure cancer!

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Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Very few sales-y marketing types (that I came across). I think it’s important to note that they didn’t just do it all themselves – they managed to get others involved and turn it into a real “crowdsourced&# Camp where everyone played a role. What I Loved The Mindset of the attendees. The sessions.

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill. Have you done your target market research ? Plus, you’re crowdsourcing some off-the-cuff focus group feedback. Here are the best ways to get people to tap that heart button.

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Adapting to More Digital and Social Ways of Being in a Time of Crisis

Hootsuite

A survey by Econsultancy of 500 marketers at major brands found that marketers are already deciding between short-term tactics and long-term planning. In fact, 47% (41% in the UK, and 53% in North America) of marketers say they have delayed or are reviewing strategic initiatives, such as digital transformation or restructuring. “I