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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. How are goals and strategies for content marketing changing? Budgets are growing.

Research 257
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The Complete Guide to YouTube Ads for Marketers

Hootsuite

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., a) Choose your campaign goal, based on your brand’s marketing objectives: Sales.

YouTube 145
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Mentions can be either: Direct (e.g., “@Hootsuite”). hootsuite”).

Metrics 112
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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

These Facebook ads are the “bread n’ butter” of real estate social marketing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. With Hootsuite, you can easily create paid Facebook ads from your existing Facebook Page posts in minutes.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively. Source: Hootsuite.

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights. Combine this with other analytics tools—like Google Analytics —and you’re setting yourself up for marketing success.

URL 145
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Everything Brands Need to Know About TikTok in 2020

Hootsuite

So, is it time for your company to start TikTok marketing? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Average cost per one thousand impressions (CPM) is $10. According to ByteDance’s annual report , in China: 14.89 billion likes.

Brands 145