Remove CPM Remove Discount Remove Marketing Remove Mobile
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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). For instance, sales price and discounts had a strong influence as did quality and selection. Track conversions.

CPM 60
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5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Mobile shopping also increased, especially with some of these new-to-online shoppers. Key Takeaways. Be Strategic with Paid Media.

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10 Tips for Success with B2B Marketing on Twitter

Oktopost

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152
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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. Marketers have three options for their bids: Cost-per-click (CPC). Congratulations!

Adwords 145