2016 Holiday Social Ad Spend; What We’ve Learned
Ignite Social Media
JANUARY 25, 2017
The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). For instance, sales price and discounts had a strong influence as did quality and selection. Track conversions.
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