LinkedIn vs Facebook: Which Will be Better for B2B in 2021?
Oktopost
SEPTEMBER 4, 2020
The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. If your product is an enterprise-scale software solution, on the other hand, you might have better luck engaging prospects and decision-makers on LinkedIn. When its users log in they’re not looking for memes and cat pictures.
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