Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 122

Video Insurance Facebook Automotive 122

Jon Loomer

FEBRUARY 17, 2017

If your ads reflect an unprofessional, sloppy brand, why would anyone want to engage with them? “Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You should optimize for engagement when you want engagement.

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

MAY 20, 2015

That is the one KPI that matters in this case — not CPC or CTR, for example. While some often follow the wrong metrics when boasting success (focusing on engagement), this isn’t always the case. It isn’t optimized for mobile devices. You can also choose to optimize for website clicks or engagement.

Cost 113

Cost Conversation Facebook Samples 113

agora pulse

JUNE 6, 2017

Cost per Mobile App Install. CPC (Link). Similarly, you need to ensure there is sufficient sample size before your automated rules kick in, as Facebook needs data in order to o. Cost per Website Add to Wishlist. Cost per Website Registration Completed. Cost per Website Initiate Checkout. Cost per Website Lead. Cost per Result.

Facebook 128

Facebook CPM Cost Notification 128

Hootsuite

SEPTEMBER 17, 2020

Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-engagement (CPE). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. Google also offers helpful tips and sample ads for you to jumpstart your ad writing.

Adwords 145

Adwords Google Campaign Cost 145