Remove CPC Remove Engagement Remove Mobile Remove Sample
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7 Keys to Facebook Advertising Success

Jon Loomer

If your ads reflect an unprofessional, sloppy brand, why would anyone want to engage with them? “Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You should optimize for engagement when you want engagement.

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

That is the one KPI that matters in this case — not CPC or CTR, for example. While some often follow the wrong metrics when boasting success (focusing on engagement), this isn’t always the case. It isn’t optimized for mobile devices. You can also choose to optimize for website clicks or engagement.

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Follow These Facebook Ad Automation Steps (If You Dare)

agora pulse

Cost per Mobile App Install. CPC (Link). Similarly, you need to ensure there is sufficient sample size before your automated rules kick in, as Facebook needs data in order to o. Cost per Website Add to Wishlist. Cost per Website Registration Completed. Cost per Website Initiate Checkout. Cost per Website Lead. Cost per Result.

Facebook 128
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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-engagement (CPE). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. Google also offers helpful tips and sample ads for you to jumpstart your ad writing.

Adwords 145