TikTok Analytics Defined for Brands and Marketers
Ignite Social Media
JUNE 3, 2021
Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager.
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