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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. That is the one KPI that matters in this case — not CPC or CTR, for example.

Cost 113
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7 Keys to Facebook Advertising Success

Jon Loomer

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. Well, that’s due to ad type.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

Cost Per Mobile App Install. Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10 Lifetime Spent. Cost Per Result. View Content.

CPC 60
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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 122
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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

This means increasing leads, conversions, and sales. Marketers have three options for their bids: Cost-per-click (CPC). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. This is not an exaggeration. People use Google to search 3.5

Adwords 145