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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. Image source.

Content 150
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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. Diverse content has to actively avoid tokenism to be authentic. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Work With Diverse Influencers.

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Starbucks Social Media Strategy: A Deep Dive Into Viral Campaigns

Keyhole.co

Uses multiple content formats Engages with the audience Follows viral trends Social listening Shares product updates Builds customer relationships Offers customer support Provides social proof Key takeaways from Starbucks’ social media marketing strategy Trends always come and go. million likes, 2.3

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Top 5 Fashion Social Media Campaigns Of All Times [+ Key Takeaways]

Keyhole.co

Also, in the same style as the fashion campaign posts, user-generated content began to take off. posts from user-generated content. Pro Tip: If your campaign is gathering a lot of UGC content, you are doing something right. For example, the bold content warning preceded an image of drag queen superstar Gigi Goode.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. How do you determine your brand’s place? Prioritize representation.

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How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

Share current student spotlights and student-created content. You want to give your students a good reason to follow you on social media. Talk about the painting of new murals, road closures, and construction around campus. Your content will then show up higher in users’ feeds. Establish groups on Facebook.

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How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

As a Senior Social Media Manager at Thin Pig Media, I am lucky to work with Barn Pros, a company based in Washington State. A customer orders a kit that is then delivered to their site to be constructed. This provides us with a unique social media engagement opportunity.

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