Little Web Giants
NOVEMBER 4, 2014
Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Facebook has a broad demographic reach, yet recent years have seen teenage users migrating to Tumblr and Snapchat due to privacy concerns while more older users join the site.
Little Web Giants
NOVEMBER 4, 2014
Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Facebook has a broad demographic reach, yet recent years have seen teenage users migrating to Tumblr and Snapchat due to privacy concerns while more older users join the site.
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Hootsuite
JUNE 13, 2022
Knowing what is happening in the market and how your company stacks up can help you stay ahead. Insights can help you gather mentions from a variety of platforms, including Twitter, Facebook, Instagram, YouTube, Tumblr, and more. To understand how your ads are performing, you need to measure your share of voice for paid search.
Webbiquity SMM
FEBRUARY 10, 2015
01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies.
Convince & Convert
JUNE 12, 2013
While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.
Webbiquity SMM
FEBRUARY 7, 2012
71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. You just shared a link. How long will people pay attention?
Webbiquity SMM
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.
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