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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent.

Retail 178
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours. Want to save your organization precious “human CSR capital?” We have been experiencing higher than normal call volumes over the last several days.

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours. Want to save your organization precious “human CSR capital?” We have been experiencing higher than normal call volumes over the last several days.

CSR 126
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In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them. Nestlé – A worst case senario We all know how fast scandals are traveling. They made things get even worse.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

Brands 132
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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Companies had gone from allocating huge budgets to billboards and print ads to hiring software developers and content managers to build their online presence. This shift in the way businesses approach advertising has opened up conversations about the type of content customers engage with the most. It’s a win-win. .

UGC 64
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What (and When) to Post on Facebook

agora pulse

You need to engage your fans, grow new ones, generate leads, increase web traffic , and manage your online customer service. Here’s one we recently ran at Contentworks Agency which got a good organic engagement. If you are sharing company news to Facebook, then make sure it hits the spot for your audience. Easy, right?

CSR 144