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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Use a URL shortener to make it trackable. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Note: Never let your CPC campaigns go unattended for an extended period of time. Cost Per Thousand Impressions (CPM).

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Customers visit the About tab to learn more about your company and check your hours. Videos are a fun way to introduce your company and be eye-catching. When 80% of customers expect companies to interact with them on social media, it’s best to lay out customer care tools that they will find helpful. SEO check and verification.

Facebook 123
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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). They appear on the search result page with the black “Ad” symbol next to the URL. What is Google Ads? Cost-per-engagement (CPE).

Adwords 145
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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). Be sure to get your employees involved. There are 2 basic types of ads: Display ads and Social ads.

Facebook 150
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Social Media Marketing Guide: LinkedIn

Little Web Giants

They can then join networking groups, publish information about their company, share news or look for a job. A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. We’ve done business together (must specify company). CPC/CPM Advertising.

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Social Media Marketing Guide: LinkedIn

Little Web Giants

They can then join networking groups, publish information about their company, share news or look for a job. A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. We’ve done business together (must specify company). CPC/CPM Advertising.

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Social Media Marketing Guide: LinkedIn

Little Web Giants

They can then join networking groups, publish information about their company, share news or look for a job. A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. We’ve done business together (must specify company). CPC/CPM Advertising.