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Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts.

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. Should companies also publish the rationale every time they send a targeted coupon in the mail to high efficacy consumers based on past purchase history? Maybe a Wiki?

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. Identify colors, fonts, and graphic style used in marketing. A1) Tactics.

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How to Grow a Twitter Chat to Reach 1 Million People: Learnings From Two Years of #bufferchat

Buffer Social

We are so grateful to have an amazing community who keeps coming back each week, offers a breadth of knowledge and drives us to be a better company and community. 7,071,023 reach – Facebook Marketing with Erik Fisher. We currently curate a handful of tweets into a blog recap each week and no longer do a Storify for each chat.

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