Akamai Marketing

DECEMBER 22, 2011

I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Convince & Convert

NOVEMBER 30, 2011

That’s why it’s so critically important to staff your social media front lines with people who not only have extraordinary passion for your company, but who also have the experience and judgement to minimize response delay.

Smart Phone 127

Smart Phone Comparison Communities Company 127

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. However, it’s important to recognize that 3 times more people use Facebook from a smart phone every month than use Twitter at all. What’s Happening? I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

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Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

JUNE 30, 2010

Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). 39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. At SXSW, each attendee had their unique QR code printed on their name badge.

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Social Media Strategy Conference Eventful 127