SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Razor Social

NOVEMBER 29, 0002

Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. Are you getting engagement on your questions? Community Responsiveness.

Analytics 89

Analytics Social Media How To Analysis 89

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

SEPTEMBER 20, 2010

Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. Speak No Evil Maybe I just don’t get it, but I don’t really see the point of Twitter if you’re not engaged and interacting. 42% learn about products and services via Twitter.

Social Media 160

Social Media Statistics Strategy Research 160

ProBlogger

JULY 29, 2011

The readers of a machine blogger know that they can visit every day and still get fresh content—possibly boosting reader engagement and traffic. They come across as unselfish “community bloggers.&# You might be perceived as elitist or self-absorbed if you don’t engage with others. I love commenting on blogs.

Blogger 50

Blogger Blogosphere Hosting SEO 50

Webbiquity SMM

AUGUST 16, 2010

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. You need help from the power users in that community.

Social Media 200

Social Media Tools Strategy Tips 200

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Blocked users can still @ mention you in a post, but this won’t count toward your engagement metrics. Blocked Twitter users won’t be able to add you to lists.

List 145

List Social Media HootSuite URL 145