104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

And yet – only 20% of CMOs leverage social networks to engage with customers. The rest are lurkers. eBay is the most engaging brand on Twitter. Starbucks is the fourth-most-engaging, and also has the fourth highest number of followers of any major brand.

85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

How engaged is Facebook’s user base? According to AdAge, these 135 million users are more like “lurkers,” visiting Facebook properties and clicking on different content. Social Media Statistics social media statisticsNow with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you. Lots of lurkers. Lots of lurkers.

A Tale of Two Communities Part II – Salesforce.com


There are also numerous staff such as @ReidCarlberg who actively engage. Evangelists: Salesforce employs a multitude of product evangelists whose job is to engage the community and promote brand awareness. I was unable to get statistics for “lurkers&# , but I am sure it is high.

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Many people will even engage (reply, like or Retweet) without ever reading what you linked to. Alternatively, you can use Sprout Social’s social media analytics tools to easily sort through your most engaging Tweets.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters.

Tools 198

The Ultimate List of Social Media Definitions You Need to Know


Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Blocked users can still @ mention you in a post, but this won’t count toward your engagement metrics. Engagement.

List 106

The 23 Blogger Breeds—Which Are You?


The readers of a machine blogger know that they can visit every day and still get fresh content—possibly boosting reader engagement and traffic. You might be perceived as elitist or self-absorbed if you don’t engage with others. It is enjoyable to engage with others who produce quality content. Analyzing statistics is a time-consuming affair (but the results can make it worthwhile). This guest post was written by Stephen Guise of Deep Existence.

The Social Media Analytics Compass: What and How to Measure

Razor Social

Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it.