The Realtime Report

JULY 30, 2012

How engaged is Facebook’s user base? According to AdAge, these 135 million users are more like “lurkers,” visiting Facebook properties and clicking on different content. Should it count as an equal measure of usage alongside posting pictures or creating status updates? What do you think?

Activities 182

Activities Lurker Content Mobile 182

SocialFish

MARCH 3, 2011

There are also numerous staff such as @ReidCarlberg who actively engage. Evangelists: Salesforce employs a multitude of product evangelists whose job is to engage the community and promote brand awareness. Here are a few statistics I received from a Salesforce community manager: 233,330 registered users.

Communities 221

Communities Collaboration Statistics Lurker 221

Razor Social

NOVEMBER 29, 0002

Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. Are you getting engagement on your questions? Do you have the right mix of content?

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

SEPTEMBER 20, 2010

Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. Speak No Evil Maybe I just don’t get it, but I don’t really see the point of Twitter if you’re not engaged and interacting. 42% learn about products and services via Twitter.

Social Media 159

Social Media Statistics Strategy Research 159

Sprout Social

NOVEMBER 16, 2016

It’s not that easy because Twitter users are lurkers. Many people will even engage (reply, like or Retweet) without ever reading what you linked to. Twitter provides users with free statistics showcasing your most engaging updates, allowing you to see which kinds of engagements each Tweet has brought.

Twitter 40

Twitter Tips Hashtag URL 40

Buzz Marketing for Technology

JULY 7, 2008

I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself. Best Engaging Communities.

Communities 117

Communities Groups Groups Social Media 117

ProBlogger

JULY 29, 2011

The readers of a machine blogger know that they can visit every day and still get fresh content—possibly boosting reader engagement and traffic. You might be perceived as elitist or self-absorbed if you don’t engage with others. It is enjoyable to engage with others who produce quality content. I love commenting on blogs.

Blogger 50

Blogger Blogosphere Hosting SEO 50