Communities Company CoTweet Industry 
Convince & Convert
MARCH 31, 2011
As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.
Convince & Convert
DECEMBER 28, 2011
As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. This is #3. – Jay).
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Koka Sexton
MAY 28, 2010
I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company. There are some contributing factors like the company already maintaining the corporate @paragonsoftware profile. I started a company blog on WordPress.com.
Koka Sexton
MAY 28, 2010
I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company. There are some contributing factors like the company already maintaining the corporate @paragonsoftware profile. I started a company blog on WordPress.com.
Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. The game is going to change in a big way very soon.
Koka Sexton
MAY 22, 2008
Blacksmith2 of the StumbleUpon community discovered my post and added it to his favorites. I think the holy grail to a company is running a successful viral marketing campaign. So I found a geeky picture to add to the post and put it up. I was wrong. Then the shit storm started brewing. But is it controllable?
Convince & Convert
MARCH 2, 2010
My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.
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