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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. and Mogulus, or Qik on a cell phone.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Your content team shouldn’t the only ones managing your company’s social media accounts. Pro sports is just one of many industries that struggle to connect with fans consistently via social.

Team 151
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. The post Responsibility for Social Goes Beyond Content Teams appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. See you next time.

Team 100
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What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people.

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Audiences or communities? Defining the new social media landscape

Sprout Social

As platforms and the preferences of those using them change, so too should our working definition. Are you consuming or communicating? In the social media world, there’s a lot of talk about audiences and communities. Now think of a community, like a small town. If people stop playing their parts, the community stagnates.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. These duties can range from managing customer service on social media to building a separate community specifically for customers. There are endless benefits to using social media for business.

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