Sprout Social
AUGUST 2, 2022
As platforms and the preferences of those using them change, so too should our working definition. Are you consuming or communicating? In the social media world, there’s a lot of talk about audiences and communities. Now think of a community, like a small town. If people stop playing their parts, the community stagnates.
Sprout Social
AUGUST 12, 2020
If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people.
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Sprout Social
AUGUST 30, 2022
Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Gen Z, in particular, is opting to spend time in smaller, private online communities. Discord is not a traditional social media platform. Instead, it is a community platform.
Ignite Social Media
MAY 27, 2016
If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Let’s Get Grounded: What’s Community Management, Really?
Jason Yormark
JULY 22, 2009
While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.
Harp Interactive
OCTOBER 9, 2009
Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Consider the value of hiring a community manager.
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0
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