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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional.

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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

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Unlocking org-wide impact: The benefits of a social media center of excellence

Sprout Social

They lack an organizational framework that connects social efforts to their wider company goals. By the end, you’ll be able to determine if this model is right for your company. For example, they create social media company policies and brand safety guidelines. Think of a CoE as being a tech buying steering committee of sorts.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. ” ~ Mike Paul, The Reputation Doctor. The focus on diversity in the workplace is hardly new. But what about #PRDiversity?

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