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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Facebook announced it’s testing new ‘Trust Indicators’.

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional.

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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Prospect are increasingly closer to making a buying decision before reaching out to a sales rep.

B2B 130
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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

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Social Media Hacking: How to Protect Your Account

Oktopost

It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑ Hackers can use such accounts to share misleading and incorrect information about your business to damage your brand’s reputation. These ads can lead to reputational damage for your company. ↑ Phishing Attacks.

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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

B2B 136
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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Make social listening part of your strategy.

Marketing 144