Instagram Reels vs. TikTok: which is the best short-form video platform?
Sprout Social
MARCH 31, 2022
Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. Skits and memes. Highlight collaborators and influencers. And so you’ll often see the same pieces of content overlap across branded accounts with subtle differences in terms of creatives, captions and hashtags.
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