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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., Cost-Per-Click (CPC). Instead, look to your CPC.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Growth marketers.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

When setting social media KPIs, be sure they reflect your company’s overarching business goals. In fact, you might even set different KPIs for each social media campaign and each social media channel — this will help you create very specific and data-driven social media reports for all of your social media activities.

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10 Best Facebook Competitor Analysis Tools

Keyhole.co

The social media audience is extensively diverse. The insights help you plan campaigns capable of making your brand stand out in an already crowded virtual space. Competitor analysis also enables you to learn from another brand’s mistakes and avoid those in your social media marketing plan. Social Status.

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Holiday Marketing Prep: How to Prepare Social Media for the Holidays

agora pulse

There are lot of marketing platforms that you’ll need to take into account including PPC campaigns and email marketing. This makes it hard to keep up with your organic social media marketing. When creating your social calendar, be mindful of planning sales and promotions. CPC costs will go up.

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.