Hootsuite

MARCH 20, 2023

Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook. However, when you use CPC pricing, you’ll only pay when a Facebook user clicks on your ad. Let’s take a look.

Cost 74

Cost CPC Facebook Campaign 74

Hootsuite

JANUARY 10, 2022

Consider that: Pinterest users are 7x more likely to say Pinterest is the most influential platform for buying decisions. Collection ads display to mobile users only, which is 82% of all users. These types of ads are perfectly suited for e-commerce brands, especially in fashion, home decor and beauty segments. Source: Pinterest.

HootSuite 145

HootSuite Campaign URL Types 145

Jon Loomer

MAY 20, 2015

That is the one KPI that matters in this case — not CPC or CTR, for example. Of those who have interest, a small percentage will be willing to buy. You need to understand that those who have interest but aren’t ready to buy have value. A larger percentage will be willing to buy. Some will have interest.

Cost 113

Cost Conversation Facebook Sample 113

Buffer Social

NOVEMBER 2, 2017

Going back to our Nike example, awareness-type content might be a video series on selecting the proper shoes for all types of activities, or it might be a complete comparison guide on the latest shoe fashion. You can target users based on age, location, mobile device, interests, income, job title, and tons more.

ROI 111

ROI Advertising Conversation Social Media 111

Kikolani

NOVEMBER 29, 2010

Ali’s Blog covers business, fashion, finance, personal development, and more. Her blog, She Geeks , covers education, mobile, social media, web, and technology. Her blog, A Digital Girl , covers social strategy, Twitter, technology, mobile, and more. Follow her @alibrownla on Twitter. Follow her @conniefoggles on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Hootsuite

MAY 27, 2021

Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness. The content you’re delivering still needs to get the job done — whether your goal is click-throughs, engagement, shares, or good old-fashioned LOLs. And then buy me a floating McDonalds, sheesh!)

HootSuite 82

HootSuite CPC Campaign Report 82