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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set. View how your brand is doing against competitors on Facebook. This is usually the majority of your audience.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Even brands with large audiences have trouble directing users off the app and onto their website. It’s not that easy because Twitter users are lurkers. Just create a new widget for Twitter search and your searchable archive will be building up over time. Only a few of them will find it worthwhile to click your link.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. make your own Wink Widget!

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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Think your brand is not visual enough for Pinterest? Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Stick to creating boards that an audience interested in your brand would also be interested in. To Brand Or Not To Brand Boards.

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How I Helped Make a Bland Blog an Overnight Success

Viper Chill

Instead of having him re-brand the whole site or add a summary in the sidebar like a lot of people, we made a simple tweak. Some people focus too much on designing & putting all the ‘fancy widget’ that the site get cluttered. On a lot of blogs, it’s very clear what a website is about. I love simple design myself.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. Michiel Gaasterland shares his collected list of 500+ case studies, from small businesses to global brands around the globe.