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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining.

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10 best competitor benchmarking tools in 2019

Unmetric

Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Pricing: Starting from $1000 per month.

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Your 2011 Digital Marketing Reboot

Twist Image

The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. beating out Google (according to Experian Hitwise )! Figure out how the digital channels can best serve your brand.

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Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”. Source: Experian Hitwise US ) But before brands can start getting too excited about the commercial potential of Pinterest, it’s worth looking at the type of traffic it is generating. A way to humanize the brand.

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