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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. The highest figure was 70% and the lowest was 25%: Average Mobile Traffic Number of Sites.

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Your 2011 Digital Marketing Reboot

Twist Image

The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. beating out Google (according to Experian Hitwise )! Is your website mobile? experian hitwise. Are you findable?

Hitwise 111
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10 best competitor benchmarking tools in 2019

Unmetric

This tool helps you discover your competitors’ traffic volume, traffic source, mobile vs desktop traffic, top landing pages, subdomains, and much more. Hitwise offers you all the intel you need to get ahead of the competition. SEMrush is yet another comprehensive SEO tool to help you keep an eye on your competitors.

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Australia: Senior Citizens on Facebook over 55’s

Laurel Papworth

NOTE from Twitter: Alex Avery pointed out that Hitwise have some generic social network figures for seniors: The 25-34, 35-44 and 45-54 age groups all represent a similar percentage of the Social Networking and Forums share of visits and each are over represented against the online population. American Seniors on Facebook 513% Growth.

Hitwise 110
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Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”. Source: Experian Hitwise US ) But before brands can start getting too excited about the commercial potential of Pinterest, it’s worth looking at the type of traffic it is generating. Google+ ranks at number 9.

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