10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and by tapping into the audience’s emotions, can make a brand feel more human. 65% of people that feel an emotional connection to a brand say it’s because “they care about people like me.”. Burger King’s Whopper Neutrality.

The problem with Facebook

SocialFish

Science filmmaker Derek Muller: “Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any of these groups particularly well because its top priority is to make money. The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content. Plus Facebook is not a place where people generally go to buy things.

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The Internet As A Utility

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How else are people going to know that they shouldn''t drink their polluted tap water, if they''re not spending any time on Facebook ? For brands and marketers it is also an important debate, and one worthy of our attention and our involvement. It should also be a discourse that transcends the ideology that this is an issue limited to neutrality, when it''s really a broader topic. brand. facebook. net neutrality. And access for all.

Six Links Worthy Of Your Attention #230

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The spirit of the post was simple: if we don''t have physical price tags on products, wouldn''t it make sense that brands could start a process of pricing things in a hyper-personalized way, or that pricing could start looking a lot more like high frequency trading? Everyone is worried about net neutrality. how about pricing neutrality? Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. Standard networks are collecting numbers (Facebook etc)= quantity, truly effective networks are about relationships = quality. BRAND NEW BLOGGING FEELING EVENT. NET NEUTRALITY I. NET NEUTRALITY II. Branding (208). December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. ME Liz Strauss wrote this at 11:30 am.

5 Funny Social Media Predictions for 2018

agora pulse

Ephemeral content literally means disappearing content and it’s already been seen through Snapchat, Instagram, and Facebook stories. In reality, this will mean brands may need to have a completely separate strategy for ephemeral content. Of course, it goes without saying that it’s not evergreen so cannot be considered to be a part of your overall brand reputation. In fact, 90% of Facebook users access the platform from a mobile device.

Pinterest Marketing for B2Bs

SocialFish

Much like Facebook, Twitter and other social media giants, tools exist to provide insight to brands looking to market their products and services to specific users based on interest while monitoring brand presence on the network. The tool provides B2B marketers with an interactive view of their customers, community and overall brand presence, allowing them to see all content performance related to a specific marketing campaign in one centralized location.

Association Social Media: American Anthropological Association

SocialFish

When I arrived at my position three years ago, the organization had a blog, a twitter account and a facebook page. Today the organization has three twitter accounts, two Facebook pages, a LinkedIn company page and group, a WordPress blog , a You Tube page and a Google+ page. One of our Facebook pages has an audience of students and recent grads focusing on career development. Other outlets like Twitter and Facebook are what I call the Associations evergreen outlets.

How to Create Visual Content for Social Media on the Fly

SocialFish

Pic Monkey is an amazing desktop app that lets you do everything from making photo and image collages to quickly designing Facebook cover photos, banners, featured posts, avatars and more. So ICF International has created Pixel This – a social media sizing chart that helps their clients correctly size images for use on Facebook, Twitter, Google, Pinterest, LinkedIn, YouTube, Instagram, Vine and Tumblr – and they are making it available free to the public. My favorite free (or cheap!)

Top 1000 Favorite Blogging Links of 2008

Koka Sexton

Employers switching to interrogation tactics | Bizhack Marketing: Decline And Fall Of The Business Memes Catherine Lawson There Will Be Water 25 Visionaries Who Created Empires From Virtually Nothing | Business Pundit Car Brands: Who Owns What? Daily Revolver UsingMac – Beautiful, Inspiring Firefox Wallpapers How to Stop Being Invisible | Copyblogger Welcome to Facebook! Starbucks: Inflation and Devaluation of a Brand Pedophile Proof Chat Rooms?:

Top 1000 Favorite Blogging Links of 2008 - Koka Sexton dot Com

Koka Sexton

Employers switching to interrogation tactics | Bizhack Marketing: Decline And Fall Of The Business Memes Catherine Lawson There Will Be Water 25 Visionaries Who Created Empires From Virtually Nothing | Business Pundit Car Brands: Who Owns What? Daily Revolver UsingMac – Beautiful, Inspiring Firefox Wallpapers How to Stop Being Invisible | Copyblogger Welcome to Facebook! Starbucks: Inflation and Devaluation of a Brand Pedophile Proof Chat Rooms?: