10 of the best brand storytelling campaigns of 2018
Social Media Strategies Summit
JANUARY 10, 2019
The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and by tapping into the audience’s emotions, can make a brand feel more human. 65% of people that feel an emotional connection to a brand say it’s because “they care about people like me.”. Burger King’s Whopper Neutrality.