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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). He’s actually going to be hosting the show with Eric on the 27th of August, as I will be on an airplane. One of those two.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. Cohen describes how GE found success with a private social media community.

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Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

Two national brands, Chrysler and Aflec , were involved in twitter controversies. Third party contractors, an agency in one case, a freelancer in an other, tweeted posts that the clients felt reflected poorly on the brand promise. Understand the brand beyond the message. Understand the heart and mind of the brand.

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Social Pros 21 – Joe Stupp, Chipotle

Convince & Convert

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Social Media Stat of the Week: 33% of People on Social Networking Sites Follow a Company or Brand. This episode features Joe Stupp of Chipotle. Listen Now.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

If you’re a brand new Internet Marketer, choose a discipline and a niche that you can tackle head on and be successful at. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. You can’t do everything at once. I highly recommend you follow his stuff.

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Social Pros 20 – Katie Morse, Billboard

Convince & Convert

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Which may in fact be an entirely different crew than the people handling your community and responsibilities of that type. This episode features Katie Morse of Billboard. Listen Now.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Four51 offers two sets of tools for local business and consumer brands. ” Pricing ranges from free (though your “Prezis” will be public and include Prezi branding) to $159 per year for the Pro version (your own logo, lots of storage space and more). Cool iPhone Apps. MySocialMania (app).

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