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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Ads will also continue changing as users type, which could decrease click-through rates. Read All About It!

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. After you do this, don’t forget to type in the new title of the page (e.g. Don’t you want the back story first?

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. And Bryce has already talked about how social media changed his life.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

Unisfair Upgrades Its Virtual Events and Environments for Businesses - Restoring the Meaning of Virtual Collaboration - Recording of Friday’s webinar on the future of work - The Design of Knowledge Work … The Industrial Era vs. The Networked Age - From Secretaries to Virtual Assistants to … Social Media Assistants?

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Should PR and Marketing pay bloggers to post?

The Way of the Web

Image: [link] under Creative Commons It also encourages PR and Marketing people to possibly become a little lazy – why spend time researching a blog, getting to know a blogger and searching for relevant content to share when you could bung them some cash and get the same type of hit rate?

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).