Buzz Marketing for Technology

NOVEMBER 10, 2008

They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation” Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

ProBlogger

DECEMBER 30, 2011

” I love Maria’s work because talented curators are needed in this cluttered blogosphere. Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Marcus Sheridan. He also has a talent for community engagement.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Seriously, the blogosphere is different, you are allowed and even encouraged to experiment and be creative. Give them what they want: Education.

Press Release 238

Press Release Technorati Klout Metrics 238

ProBlogger

NOVEMBER 15, 2011

One of the most important developments in the blogosphere when it comes to U.S. Do not claim to be an objective third-party when you are not: You also should explain your relationship with a company when you are talking about them. For example, “Company B, whom I work for, is about to roll out product X.”. Let me explain….

Blogger 51

Blogger Creative Commons Privacy Flickr 51