The Blogosphere is Thriving


It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. People today speak of the blogosphere as a collective term of bloggers. The blogosphere, even though it is spread across the world, can be considered as social network in itself or a community where people are inspired by each other and share information and views.

Blogosphere Trends + Digging Deeper


The post hypothesizes on the company’s current value and, just as importantly, explains how the blogger arrived at those figures. Blogosphere Trends + Digging Deeper. This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). Darren. Each week, we look at the ten most blogged-about stories of the last seven days, as provided by Regator (which is turning two years old on Saturday!).


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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates. There are so many blogs out there that regurgitate news, causing clutter in the blogosphere.

Blogosphere Trends + Readability Scoring


Fast Company ’s “ How To Make Skeptics Believe Obama’s Birth Certificate Is Authentic ”. Kimberly Turner is a cofounder of Regator , a site that curates the best of the blogosphere, as well as an award-winning print journalist. Blogosphere Trends + Readability Scoring. Do you know your blog’s readability score? If not, there are several ways to find out. But before you go calculating, let’s talk about why you should even care.

3 Tips For Effective Blogger Outreach


The opinion of bloggers are heard and respected by thousands, but unfortunately, many companies still ignore their reach. Any time you have a new post on someone’s blog, tweet it, put it on your Facebook Page, share it on bookmarking sites and link to it on your company blog. Social Media Social Media PR blog reach blogger outreach bloggers Blogging blogosphere Influencer online mention PR publicity social media pr strategy word-of-mouth

Services & Tools for Bloggers

The Marketing Blog

18 am Services & Tools for Bloggers Jump to Comments Ever since the philosophy of blogging has become popular a lot has happened in the blogosphere planet. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Social Technographics Ladder – A Unique t-shirt selling hub June 12, 2008.3:18

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). The State of the Blogosphere 2010 by Brian Solis. Less than 30% of respondents in either group said their company maintains a blog. Social Media Use in Big Companies.

Facebook Edgerank Changes & Rumors: 5 Must-Reads


Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage. By JIm Edwards Two prominent social media marketing executives have gone on record to accuse Facebook of quietly altering one of its key algorithms in September, so that companies with pages that have large numbers of followers can now only reach a fraction of the followers they used to with each post.

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#.

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The latest on Facebook (Quick Links)


For this first one, there are a bunch of stories floating around the blogosphere lately about Facebook (so what else is new) but this time specifically about marketing techniques. Twitter Crushing Facebook’s Click-Through Rate: Report (Fast Company). I’m just back from Blogworld (here’s one good summary post by Priya Ramesh who I had the pleasure of meeting there).

To blog or not to blog – that is the question

Proactive Report

Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. of mid market tech companies have an active blog. UMass Dartmouth studies show that back in 2007 INC 500 companies were outstripping the Fortune 100 when it came to blogging, but that the bloom has definitely gone off the blogging rose. The number of INC 500 companies blogging is down to 37%. So are companies blogging or not?

Check-in on Product Discussion and Get Rewarded on German Rating Site


With status rewards for highly involved consumers — and not least the chance to discover something new — and both feedback-gathering and marketing opportunities for companies and brands, “The Chicken&# thus offers great business opportunities for both sides. At least, I’m sure that we all recognize this from our own way of looking at new products, companies etc. The Blogosphere is Thriving.

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Personal vs Corporate Blogging


I work as the company blog manager for the KeywordShack SEM blog , in addition to being an Internet junkie with a personal blog (which I’d rather keep personal, for that’s what it is ). Both the discouragement and the methods of dealing with it are somewhat different when the blogger is responsible for managing an official company blog. Personal reasons for blogger discouragement are irrelevant in the case of a company blog.

16 Things to Look for in a Website Health Check

Viper Chill

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. It’s aimed at a blogosphere where there weren’t millions of blogs in each niche, all working hard to grow an audience. Home What the F ? Cloud Living Say "Hi!" Hey, Im Glen. I help people build remarkable websites that gain traffic through viral marketing.

How to Deal with Google Personalised Results and the Effects

Viper Chill

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. It’s aimed at a blogosphere where there weren’t millions of blogs in each niche, all working hard to grow an audience. Home What the F ? Cloud Living Say "Hi!" Hey, Im Glen. I help people build remarkable websites that gain traffic through viral marketing.

ViperChill Updates & eBook Changes

Viper Chill

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. It’s aimed at a blogosphere where there weren’t millions of blogs in each niche, all working hard to grow an audience. Home What the F ? Cloud Living Say "Hi!" Hey, Im Glen. I help people build remarkable websites that gain traffic through viral marketing.

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What is Online Reputation Management?

Viper Chill

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. It’s aimed at a blogosphere where there weren’t millions of blogs in each niche, all working hard to grow an audience. Home What the F ? Cloud Living Say "Hi!" Hey, Im Glen. I help people build remarkable websites that gain traffic through viral marketing.

How Transparent is Too Transparent?


The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. Everyone’s talking about transparency, but not many companies are really doing anything about it. So where does the publicly held company draw the line? Comments about the company’s finances are regulated by FASB and the SEC.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The blogosphere and social media networks would go nuts with rumors and buzz about new products. The company can’t sustain its growth, and share price is based on future growth, not past results. But once it hit the news the company had no control over the information. It is very rare that social media is used to propel or hurt brands in significant business-altering ways.

How To Become An Ethical Blogger


The Blogosphere is a common ground where bloggers from different cultures, nations, and religions meet. a) Was your post sponsored by some person or company? Always publish and promote what upholds the spirit of blogging and maintains the credibility of the blogosphere. Blogging is growing at an unprecedented rate. As this happens, the chances of corrupt blogging practices increase too.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. “Traditional&# media is struggling.

Tweet After Death: How to Use Social Media to Live Forever [Redux]

Waxing UnLyrical

“At least some healthy minority of we blogosphere mouthpieces must be using post schedulers, and surely at least a few have thought while scheduling, ‘I’ll post something three thousand years from now,’ or accidentally hit the wrong key when typing the date and stumbled onto this by accident.”. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Ed: This post originally ran on June 4, 2012.

20 Killer Facts About Business Blogging

Writtent Blog

About two-thirds of marketers say their company blog is “critical” or “important” to their business. There are more than 80 known languages utilized in the blogosphere. ( Blogs are used by upwards of 30% of B2B companies that embrace social media. ( Insideview ). Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog?

Successful Blogging for Small and Medium Businesses

Akamai Marketing

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Seriously, the blogosphere is different, you are allowed and even encouraged to experiment and be creative. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Speaking of Writers.What IS your company’s voice?

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. In order to do this, you need to set your website up like a ‘hub’ for your industry that attracts visitors naturally through search engines, the blogosphere, and social media.” Third-party content is often viewed as more objective and credible than company-produced content, making it critical to track, measure and share.

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A Blog is a Better Social Media Hub Than Twitter


Here are a handful of the many reasons a blog gives you more control and more power: With a blog, you control the agenda, whether you’re communicating on behalf of a company, or for personal reasons. I have often been called in when a company (that doesn’t already have a blog) is struggling to cope with a challenging communications situation, and realizes they need a blog in order to respond.

Debunking Five Social Media Myths


The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. E-mail is far from dead, particularly in large companies. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. That might be realistic for startups and small companies, but no way would you find the CEO of Adobe in the company’s booth.

Getting Started With Vlogging

Waxing UnLyrical

Are there some tips out in the blogosphere that can be shared in order to make your foray into vlogging a more enjoyable, productive experience? Tell a story about your company? Guest post by Erica Allison. Video Blog Posts. Vlogs. Everyone seems to be doing them now. But are they doing them in the best way they could? Image: BenSpark via Flickr, CC 2.0. I say, “Yes!”.

Friday Fun: Bathroom BlogFest 2011 Climbing Up!

Diva Marketing Blog

most about the blogosphere? Just for fun, which Fortune 500 company do you think claims this bathroom? . The company's brand value is to create an "ambience based on human spirit, sense of community and need for people to come together." Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain-silly. What do you <3 ?

Online Community Activism with GetUp and Prosper

Laurel Papworth

Debate in the blogosphere is distributed – by not linking to the other side of the argument it comes across as fake, or a device to woo the reader unfairly. does to look at phone and broadband plans and so on, regulatory affairs are being done by the community that evaluates then warns and penalises companies that do not meet the community’s ethical expectations. Don’t Buy Now!

United Breaks Guitars: Case Study in Old Media Failure


Bob Taylor of Taylor Guitars (the brand of guitar broken by United) brilliantly used the situation to record a response to show his support for Carroll, give some tips on traveling with a guitar, and to promote his company and its guitar service center. But this is not a story of how companies should use social media. It is a lesson of a new world in which the individual consumer has a new way to get through to companies that have forgotten how to listen.

5 Things You Can’t Blog Successfully Without

Writtent Blog

Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Every day, scores of companies and aspiring bloggers enter the blogosphere with hopes of building a strong community and generating leads and profits. Blog successfully and you cam smile all the way to the bank. Bloggers like Michael Arrington rake in up to $800,000 per month ! But it’s not quite that simple.

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth

Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. Because the blogosphere is full of very busy, successful practitioners that are nothing like journalists, we tend to give up on going to them after a short while. I just came up with a new term. To “To Klout Them Up” As in “ to hit them up” or ask for something.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

It makes the blogosphere less frightening. And, quite frankly, the blogosphere can be daunting. If Kami Huyse hadn’t given me the opportunity (and a genteel kick-in-the-butt), I would never have ventured into the blogosphere. If I hadn’t given Bryce Keane or Herwin Icasiano a genteel kick-in-the-butt, they may never have ventured into the blogosphere.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Recently I was chatting with long time BBF, Paul Chaney , about the changes in social media from the days when we began in what was then called The Blogosphere. He is currently a Staff Writer for Small Business Trends and also maintains a client- base of small to mid-size companies. I also wondered why Bill and company would devote entire posts to the respective topics.

Fetching Friday – The First Resources Mashup of 2010


How to get more exposure in the blogosphere. How to use a company blog for your personal branding strategy. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a humorous Happy Holiday, and the week in review at The Resources Mashup. Here are some of the best articles I have stumbledupon this week. Blogging. 90 awesome blog posts thast inspired my blog growth in 2009. Top 7 reasons people don’t return to comment on your blog.

Blogs: I'll Show You Mine if You'll Show Me Yours

Almost Savvy

I wrote about my own entry into the blogosphere late last year: Blogging Between Hot Flashes. I stopped after my virgin post when this thought sets in) 2) If yes, should I reside my personal blog at one of the company’s website/blog or should I have it separately like I have now?

How to Blog About Trending Topics


Coachella became a trending topic on social networks and most searched term on search engines, in the anticipation of the release of the line up and the aftermath as the blogosphere discussed it. If you’re smart, you can even get some companies to send you the equipment to test out. This is a guest post by Fletcher Thompson.

Trends 101

Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Convince & Convert

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. Are you trying to build community and kinship around your company? If you can work with your company to answer these 8 questions, I absolutely guarantee you will improve the chances of your blog being a smash hit. Given competition of that magnitude, why should people spend time reading yours?

8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

It needs to reflect who your company really is. Okay, so your company operates within a given industry – which could be artisan baking, marketing services, or any number of other things. How saturated is the blogosphere in your industry? Every organization has flaws, but every smart blogger should identify why they love their company. Every great blogging strategy isn’t focused on the company or the content creator.