Blogosphere Company Message Boards Social Networking 
Buzz Marketing for Technology
NOVEMBER 10, 2008
They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation†Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.
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