Social and Logical
Who Knew Paper Towels Could Be This Fun? « Social and Logical
Social and Logical
DECEMBER 28, 2010
A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing chores or errands. Who knew?
How To Come Up With Great Content Ideas
Social and Logical
DECEMBER 3, 2010
Ideas for Tweets, Blogs and Other Content. Turn them into tweets, blogs, videos, podcasts , or whatever outlet you feel is important. Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. This is different from just shoving out (whatever) messages to as many people as possible. Creativity is certainly a part of it. Brainstorming.
Oliver Peoples Online
Social and Logical
DECEMBER 3, 2010
In addition to their videos, Oliver Peoples has a lifestyle blog which engages the viewer much like a glossy magazine. Blogs and videos are very simple solutions available to everyone. Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. I think it is important to note this video. It’s inviting, not pushy.
What Does Psychology Have To Do With Social Media?
Social and Logical
DECEMBER 3, 2010
For the purposes of this blog, I am not going to talk about biology. “Psychology is the study of the mind, thought, feeling and behavior”-Wikipedia. My major in college was Psychobiology. But I’d like to discuss different topics in Psychology and how research in this area matters for social media. Sure, there are many supposed experts in this social sphere. But does their collective knowledge represent all that ever needs to be known about harnessing the mysterious (I’m being facetious) powers of social media? This does take place to some extent.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. The post Increase Blog Traffic with These 12 Ideas appeared first on Spin Sucks. by emmahardy This is a smart blog. Related Stories Fear of Feedback Needs a New Perspective Why Spin Sucks is the Best Blog for Guest Posts Gin and Topics: Tom Cruise is Still Hot.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics. 5 steps for creating a successful blog. The key to successful blogging is creating content that your target audience wants to read.
The 2016 Modern Blogging Masterclass
SEPTEMBER 9, 2016
The Modern Blogging Masterclass, a four-week, fully produced online course from Spin Sucks, is now available. The post The 2016 Modern Blogging Masterclass appeared first on Spin Sucks. Related Stories How to Master Modern PR: A Three-part Video Series Media Relations is a Tactic, Not a Strategy Introducing The Modern Blogging Masterclass.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati , there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead. My guess is many people or companies say, “Let’s start a blog!” And the blog fails. I get it. magazine. So, I see.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Got a well-written business blog, but a shortage of readers?
Business Blogging: Five Reasons You Have No Readers
FEBRUARY 11, 2015
By Eleanor Pierce It’s a common complaint: You have a business blog , but no one’s reading. Maybe your blog’s boring, hard to find, or poorly written. But maybe the reasons no one reads your blog are a little harder to suss out. Business Blogging: You’re Too Clever for Your Own Good Look, I love clever wordplay as much as the next nerd. You read other blogs.
Four Types of Blog Posts Proven to Generate Organic Traffic
FEBRUARY 4, 2016
To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent. Here are four types of blog posts that are most successful at attracting organic traffic.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” 9 Business Blogging Stats and Facts. 57.9%
The Spin Sucks Blogging Process
APRIL 16, 2012
Last week, Mitch Joel wrote a blog post called, “ Watching Me Blog.” ” It was in response to Chris Brogan’s piece, “ Watching Mitch Joel Blog ,” which he wrote while we were all in Norway and, literally, watching Mitch blog. And, let’s be real, it’s a pretty easy blog post for me to write. Blogging Philosophy.
JUNE 13, 2012
Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. The world doesn’t need another fashion blog, yoga site, or recipe roundup.
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
Today we launch our very first (hopefully of many) online course… The Modern Blogging Masterclass. What is The Modern Blogging Masterclass? What is The Modern Blogging Masterclass, you ask? The post Introducing The Modern Blogging Masterclass appeared first on Spin Sucks. By Gini Dietrich. Alright, boys and girls…ladies and gents. It’s for everyone.
My Blog Monetization Results
MARCH 19, 2012
About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad. I was a bit leery about the idea, but figured it was worth a shot seeing as my blog traffic had reached a point where I thought the return could be worth it. What I’ve learned is that it makes much more sense to monetize a blog of this size through affiliate and referral links of products and services I use, enjoy and trust. BloggingHere are the results for the past month: Total Impressions: 9,384.
My Blog Monetization Experiment
FEBRUARY 15, 2012
Have I succumbed to the temptation of ads on my blog?!?! Let’s be honest, monetizing blogs is no new secret. In fact most blogs do this very thing through display ads, affiliate links, or sponsored posts. I received an email from the IZEA network (affiliate link) notifying me that my blog qualified for their display ad program. IZEA also has an interesting referral program as well, so for those of you interested in monetizing your blog or website, check it out using this link. BloggingThat’s an ad over there on the right.
Blogging Most Certainly Is Not Dead
JUNE 14, 2016
People still want to say blogging is dead, but au contraire! The post Blogging Most Certainly Is Not Dead appeared first on Spin Sucks. It's the same song, different tune. The truth is far from that. Gini Dietrich explains. Comments By: madi | Restless Worker by madi | Restless Worker So much food for thought in this post – a whole smorgasbord.
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.
Your Blog Stinks! You Should Quit!
JANUARY 1, 2012
What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. To add insult to injury, your Google analytics show that you get about 25 visitors to your blog every day, and you’re pretty sure that you, your family, and the GoogleBot account for about half of those. Maybe it's time to give up and pull the plug on that blog.
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. Whatever it may be, why not share it with the rest of the community through your blog?
Responding (Or Not) to Blog Comments
JUNE 19, 2012
During our stay there, we ended up having a conversation about blog comments and replying to them. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. It’s one of a handful of blogs I have come into my email (instead of my RSS feed) so I don’t miss it every day. I love that.
How to Write Blog Posts that Get Read and Shared
FEBRUARY 5, 2015
Therefore, next Thursday, I am going to host How to Write Blog Posts that Get Read and Shared. Andy and I have a friendly competition and, let’s be real, this is my blog, so I’m hoping to beat him in number of attendees and in the super positive feedback. How to Write Blog Posts that Get Read and Shared. How to generate blog post ideas. By Gini Dietrich.
20 Social Media Marketing Blogs You Should Read in 2013
FEBRUARY 24, 2013
Looking for the best social media marketing blogs? I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place! Social media is now mandatory for businesses. Here are some that [.].
Is it Shortsighted Not to Host Your Own Blog?
NOVEMBER 14, 2014
Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog? Managing your own blog takes time. are not.
Seven Must Read PR Blogs
DECEMBER 15, 2015
On the seventh day of Christmas, Spin Sucks gave to you…seven PR blogs, six must-watch PR webinars , five PR books , four PR podcasts , three productivity tools , two Spin Sucks Crazy secrets , and the one PR tool you need for 2016. Let’s talk about PR blogs, shall we? Seven Must Read PR Blogs. It’s impossible to talk PR blogs without mentioning PR Daily.
The End Of Blogging?
OCTOBER 14, 2015
The other week, I celebrated 12 years of blogging (not a typo). I have posted anywhere from four to seven items a week, over on my Six Pixels of Separation blog , every week. To know me, is to know that I am still deeply passionate about my blog, writing and the digital publishing experience. For years, we've been seeing the "conversation" shift from the comments section on blogs to places like Facebook, Twitter , Snapchat , YouTube and beyond. Suddenly, you didn't have to have a blog to be a blogger. The half-life of a blog post is tragic. my blog)?
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?
Linkedin Launches Blogs for Members
FEBRUARY 19, 2014
In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The best part about the Influencer blogs is the ability to share their insight with your social networks and the conversations generated on LinkedIn and other platforms. How does this work?
Five Reasons People Aren’t Reading Your Blog
AUGUST 24, 2015
You’ve talked to enough marketing gurus and experts to know blogging can be a powerful way to expand your online presence and communicate thought leadership. So you upgrade your website, include a WordPress blog, post a few recent news releases and articles, and…Nothing. Five Reasons People Aren’t Reading Your Blog. Your blog is not the Field of Dreams. .
My Blog is Changing Direction
APRIL 22, 2014
If you subscribed to my blog to learn insights and strategies about the digital landscape, you may notice a change in focus. While I won’t use this blog to share press releases or campaign news (as a separate and less-updated blog will be created for that), it is natural for me to change direction here. Please sign up to receive blog posts by email. Blog News
Recipe for Successful Blogging
AUGUST 8, 2011
Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company.
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. 50 Tips to Make Your Company’s Blog Rock. Run polls and surveys on your blog.
Six Tips for a Blog Redesign
AUGUST 3, 2015
Look at Seth Godin’s blog. He does nothing more than plop 200 words down with a headline in a running column, and his blog attracts a gazillion readers. Having just bulldozed my own with a storytelling blog redesign, I’d like to share some thoughts that came out of the experience. Consider the various ways your blog potentially engages with the reader. A Blog Redesign.
Blogging Mistakes Equal Lessons Learned
AUGUST 6, 2012
A couple of weeks ago, I made a blogging mistake. That week, a handful of people sent me the Chick-fil-A Mashable story about fake Facebook accounts and, because I needed a blog topic, I was in a hurry, and it seemed like an open and closed case, I blogged about it. But, because they hadn’t done it, it became a moot point for this blog. A ton.
My Top 33 Digital Marketing Blogs
Convince & Convert
AUGUST 24, 2014
Digital marketing blogs may be numerous, but I find them to still be critical. » Digital Marketing blogs content marketing blogs digital marketing digital marketing blog email marketing blogs online marketing blogs social media blogs In digital marketing, if you don’t learn you die. Period. I subscribe via email, and read (or at least.
Is Your Blog On LinkedIn?
Small Business Mavericks
FEBRUARY 16, 2015
By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. But where is your blog being seen? Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? But why would your blog be a good idea to post on this site? Here’s the way the post puts it: Think of the time spent developing a blog post that you aren’t getting paid for as an advertising expense.
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Your business blog is a failure. But you keep updating it because all your competitors have blogs. Many company blogs are like this: Business owners start them because everyone else does but you are not sure what to do with it. You just haven’t brought your blog to the next level. What Constitutes A Successful Blog? Why do you have a business blog?
Lessons (and Stats) from Six Years of Blogging
AUGUST 30, 2012
A few weeks ago, you may have seen a very sly mention of the very first blog post written for Spin Sucks (which was published at 11:35 p.m. But I do so because, as of September 11 (yes, the anniversary), we have been blogging for six years and I thought it’d be interesting to take a look back. In 2007, we all took turns blogging. It’s a blog. Mistakes Made.
The Death of Blogging: Part 271
APRIL 24, 2012
It seems that every month there is a newspaper article about the death of blogging. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” ” I and others responded at the time why Verne was nuts and blogging was very alive. The Importance of Guest Blogging.